Ammonia Free Hair Color is Now in the GTA!

Posted by on October 22, 2012

Fortelli Salon Oakville is proud to present a revolutionary new hair coloring system.  Their highly trained color technicians are now offering Davines ‘A New Colour’.  This is an innovative hair color system that is ammonia free!

According to Davines, the Italian manufacturer, NewColour is safe, ethical and sustainable, and uses the properties of natural active ingredients.  It is a gentle, nature inspired hair color that allows for infinite possibilities.  The carefully balanced ingredients create long lasting color and shine so your hair looks vibrant, luminous, and intense.

Fortelli clients can now enjoy beautiful hair color without the unpleasant effects often associated with permanent hair dyes.  Experience maximum comfort during processing as this ammonia free color system has full respect for the hair’s structure, and is free from strong odors.

This new coloring product is available in 43 different shades.  The highly tested formula can  cover grey perfectly; lighten hair up to 3 shades lighter or darken hair.It also permits the changing of reflects – allowing for multi-faceted color.

The world of coloring will never be the same after the introduction of this formula blended from scientific intelligence and creativity.  This innovative system combines 3 components for extraordinary results that leave hair hydrated and soft.  The multi-faceted color blend results in a high refractive index for extraordinary shine.  You will notice the difference with color that looks created by nature.

Made in Italy, the specially formulated components make this new system so different:

  • This base, monoethanolamine (MEA) is an odorless, biodegradable alkaline substance that replaces ammonia.
  • The ammonia free color cream contains antioxidants: vegetable carotenoids and anti free-racidal melanin.
  • The base cream contains Vitamin C and Metasilicate (a mineral quartz agent that creates remarkable light refraction.

Try it for yourself and see how this high performing ammonia free hair color works on target to create multi-faceted, velvety color.  You will notice that is gentle and nourishing to the hair, leaving it feeling soft and shiny.

Book your appointment to come to Fortelli’s Salon and Spa today and try this completely new color system.  Call the salon in Oakville at (905) 847-0706 or the salon in Mississauga at (905) 824-4949 (

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